Home Instead
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About Home Instead

The Home Instead® network is the world's leading provider of personalized in-home care services. We have over 1,100 independently owned and operated franchise offices worldwide that employ compassionate CAREGivers who share our dedication to enhancing the lives of aging adults and their families. Services span the care continuum, from companionship – 
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Our Story

Care Professional and Client
To Us, It Is Personal® When Paul and Lori Hogan founded Home Instead® more than 25 years ago in Omaha, Nebraska, they created the business to help their ailing matriarch, Grandma Manhart, age well at home and to ease their own family’s caregiving struggles. Where Home Instead All Started Paul and Lori and several dozen family members tried organizing caregiving in shifts to keep Grandma Manhart safe and healthy at home – and to keep her out of a nursing home. Yet even with their family’s considerable manpower, they struggled to consistently meet the needs of their nearly 90-year-old grandmother. They wondered how other families with fewer family members and resources were caring for their aging relatives. And from that question, Home Instead was founded in 1994. Grandma Manhart became Home Instead’s first client, and then something magical happened: After receiving consistent care and getting re-engaged with activities she loved, Grandma Manhart’s health improved. She lived for 11 more years – reaching the age of 100. And those extra years were filled with zest and deeply meaningful family experiences. Through their roles as the company’s first Care Professionals, Paul and Lori developed a deep appreciation for seniors, family members and the Care Pros who continue to provide compassionate care to older adults through Home Instead today. This emotional connection to caregiving infuses the company with a sense of mission – a mission to help every senior live his or her best life, thanks to receiving the support they need when they need it, just like Grandma Manhart did. To us, home care really is personal.

I am a CAREGiver

Our Social Purpose

Care Professional in Living Room Comforting her Client
Our Social Purpose We’re not just in business to provide home care. We exist to create a future where all people can age with greater hope and success. We strive to make that vision a reality by creating a world that is Ready to Care℠ for each other. This vision drives us to fearlessly create today, the world we want to grow old in tomorrow through our program Ready to Care by Home Instead®. Take Action with Ready to Care Change starts with you. You don’t need to be a superhero to make a positive impact in an older adult’s life. There are simple ways to get involved in your community, from small acts of kindness to making a donation to a senior serving nonprofit. Home Instead's Impact From combating senior loneliness through kind acts to giving nearly one million dollars to senior focused charities, Home Instead dedicates funding, time and leadership to mobilize markets around the world in hopes of creating a better world for all aging adults. $985,000 donated to programs and services for seniors in need 313,200 hours of free care provided through the HFC grant program $410,157 raised in the Alzheimer’s Association’s Walk to End Alzheimer’s 2,000,000 gifts donated to deserving seniors during the holiday season